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涂料包裝設計在推廣中如何應用?

2020-02-21

俗話講,"廣告吸引消費者,終端包裝打動消費者"。產品包裝是消費者接觸家居涂料品牌較直接的口,好的包裝能讓消費者在其一次親密接觸時眼前一亮,迅速建立好感,并較終影響到購買決策。由此可見,奧天策劃認為家居涂料包裝是品牌宣傳推廣較直接、較有效,也是較省錢的方法與途徑。
  
  
1、特殊產品特殊包裝,彰顯特殊地位
   
2、相同產品不同包裝,實現渠道不同定價
  

3、老產品更新包裝,提升形象與檔次

  為了在變化的市場中維持不斷創新與新鮮的形象,改進包裝,成為了不得已的替代方法。通過推出新包裝,可以體現產品的更新和升級,更重要的,可以借此契機,提升產品形象檔次與價格,從而實現利潤與形象的雙重升級。

 

How to apply paint packaging design in promotion?

As the saying goes, "Advertising attracts consumers, and terminal packaging moves consumers." Product packaging is a more direct window for consumers to contact home paint brands. Good packaging allows consumers to shine in front of their intimate contact, quickly establish a good impression, and ultimately affect purchase decisions. It can be seen that Autian Planning believes that home paint packaging is a more direct and effective brand promotion method and a more cost-effective way.

 

 

1. Special products and special packaging, highlighting their special status

 

2. Different packages for the same product to achieve different channel pricing

 

3. Update the packaging of old products to enhance the image and grade

 

In order to maintain an image of continuous innovation and freshness in a changing market, improving packaging has become a last resort. The introduction of new packaging can reflect product updates and upgrades, and more importantly, can take advantage of this opportunity to enhance the product image grade and price, thereby achieving a dual upgrade of profits and image.

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